Strategic read on the tools, trends, and tactics reshaping sport.
Nike is Back in Style, And It’s Scary Good
Turns out “Just Do It” still works—if you do it right. I can’t tell you the exact moment my love affair with Nike began, but I can tell you the first scene in the movie: I was 12 years old, and Ronaldinho was turning football pitches into samba stages. And yes—this is coming from a…
The Sideline Report 